Everything moves quickly in the online world and keeping up to date with it all can be very confusing. This is especially true for what is expected from your website, as customers and search algorithms evolve over time. As a web design agency, we decided to walk you through a few of the things you should be aware of that will require you to get your website redesigned to meet the standards of 2018.
Your Website Looks Outdated
Maybe your website still uses flash images or your blog posts are riddled with colourful amateur graphics? The trends for web design tend to change every few years, so if it’s been a while since your website’s look was updated, you may find that it looks ancient compared to more modern websites. Changes in technology and online trends could mean your website is left behind and a competitor with a more contemporary would be getting the customers that were put off by your website.
Your Website Isn’t Optimised for Mobile Devices
In 2018, every good website needs to look as complementary on mobile devices as it does on computers. This is more important than ever, as the number of internet users who view websites on mobile devices is increasing. Your website needs to be optimised for mobile devices with a responsive website design that can automatically adjust for the screen size. Since 80% of people searching for products and services are searching on mobile, you’re likely to be losing a lot of customers by having a poor mobile website design. Search engines like Google could also be penalising you for not having mobile optimisation on your website, as they roll out their mobile-first algorithm.
Your Website Loads Slowly
Page loading speed plays a very important role in modern website viewing and even how search engines rank your website. Slow loading could be down to any number of reasons, from plugins to elements of your website and your website host. Your website should ideally load within just a couple of seconds from when someone clicks on it in Google search. This number is backed up by the fact that 53% of online users will close a website and check the next result if websites take any longer than two seconds to load.
Your Website Has a Poor User Experience
User experience should be high on your list of priorities, as any features that don’t work or are too confusing to use could turn your visitors away. This will affect the number of customers you get as they weren’t able to find what they were looking for with ease. If you have a brilliantly designed website that’s easy to navigate and everything works as it should, you will maintain your visitor’s attention and increase the chance that they will become customers. In addition, the longer it takes for someone to find what they’re looking for on your website, the less likely they are to return as customers.
Your Website Isn’t 100% Secure
Updates to your website design aren’t limited to your website’s looks and functionality, they must also cover your website’s security and reduction of vulnerability to threats. If your website was built several years ago and hasn’t been maintained properly, then you’re putting your business and your clients at risk of hacking and malware attacks. From this month onwards, Google is going to start warning users that your website is unsecure. It is important that all plugins on your website and you have purchased an SSL, as they will help but the trust, authority and safety of your website.
Hopefully, this list will help you to recognise whether you need to update your website or have it redesigned. We are able to help you with any website design needs, from modernisation to updating plugins, installing an SSL, optimising user experience and content.
Call us today on 01422 646868 or email [email protected]