Digital Renovators were honoured to be part of this historic rebrand. The Halifax RLFC became the Halifax Panthers! Rugby is important to the Halifax community so the pressure was definitely on!

The rebrand was a mammoth task led by Snowflake Media Group, CEO Lee Kenny. The master plan included guerrilla marketing tactics such as the Halifax Big Cat sightings across popular Halifax locations such as The Piece Hall. Results exceeded expectations, garnering millions of impressions across social media and hitting national press.

Digital Renovators was assigned to completely redesign and rebrand the Club’s website – injecting a fresh, modern design to help the Club attract a younger audience as part of the campaign.

After many long hours (and nights) Digital Renovators was proud to showcase the new Halifax Panthers website as part of its portfolio.