When developing your eCommerce website can be difficult if you don’t have a starting point or checklist of all the things you should do. Here at Digital Renovators, we wanted to share some guidelines as to what should be included on your product pages. That’s why we’re sharing over 40 things that you should have in mind when developing your eCommerce website.
We have split it into five sections based on the order they will appear on your website, from above the fold content to below the fold, your footer and what you consider for the SEO and technical aspects of your website.
Above the Fold
This is what users will see as soon as your product pages load. It is where the most important information that will draw them in lies and what will grab their attention enough for them to keep scrolling. The information you share here is what will lead customers down the journey to buying your product, so it needs to be ironclad.
- Customer service number
- Name of the product in large font
- Product Reviews
- org integration (star rating will appear on Google)
- Multiple pictures of the product
- Regular product price
- Sale product price
- Stock levels
- Shipping information
- Product variants
- org price integration (again, this will appear on Google)
- Call to action
- Important features
- Social media sharing buttons
Below the Fold
Below the fold is where your more detailed product information will be. This includes everything a customer could want to know about the particular product. Think about things like reviews, FAQs and policies – these are what will ultimately allow your customers to make a decision as to whether they are buying the products or not.
- Detailed product description
- Product SKU code
- Easy to read fonts
- Product dimensions (if necessary)
- Product weight (if necessary)
- Product origin (if necessary)
- Comparison (if similar products are available)
- Detailed reviews from customers
- Form for people to leave reviews
- Trust signals
- Call to action
- Question section
- Related products
- Return policy
- Guarantee or Warranty
Your footer lies right at the bottom of the page and is basically a summary of the vital information about your company will lie. Customers are used to being able to access certain pages from here, so you need to make sure you can provide as many of them as possible, there is brief list below.
- Customer service information
- Return policy
- Main product categories
- Social media profiles
- Newsletter sign up form
Search engine optimisation (SEO) is what happens in the background of your website and is not visible to your customers. These are the signs that tell Google and other search engines what your product pages are what and they should be ranking them for. This will make it easier for potential customers to find your products while searching on Google.
- Keyword relevant meta title
- Keyword relevant meta description
- Product name as H1 tag
- Keyword relevant alt tags for all pictures
- Don’t duplicate product pages
- Google Analytics
- Google Search Console
- SEO friendly URL structure
Finally, there are a few technical aspects of your website that you should take care of to ensure customers have a good experience on your website no matter device they are using. This is essential if you are going to retain customers as they want everything to be seamless when dealing with your company.
- Responsive website on mobile
- Compatibility with all browsers
- Page speed optimisation
Also published on Medium.