Why Do People Leave Your Website?
If you have noticed that your website is getting traffic but you are failing to generate sales and enquiries, then this is definitely for you. There is a reason people come to your website then leave after a less than a minute.
Here’s a quick summary:
- Slow loading
This is the number one reason someone will leave your website, especially on mobile.
- Too many ads
Most people on the internet find ads to be annoying, so they will leave if you have too many.
- Pop-ups and modals
Having big pop-ups that try to engage people with your social media are often thought to be annoying.
- Video / sound auto plays
There’s nothing worse than being shocked by audio that you didn’t expect to hear and that turns visitors away.
- Poor design / usability
People appreciate a usable website that is easy to engage with, if your website looks like it’s built for robots, users won’t enjoy being there.
Redirecting users to another part of your website with an ad on is a bad move, Forbes are notorious for this and lose many users.
- Poor content / content layout
Always proof-read your content for spelling and grammar errors, they can make you look unprofessional.
Content that is out of date makes it look like your company isn’t operational anymore.
- Not mobile friendly
Over 80% of users will visit you from their smartphone, so having your website optimised is a must.
- No contact / about pages
If you don’t have a way for users to find out more about your company and how to contact you, people will question your legitimacy.