In 2018, the economy is competitive and the key to the success of any small business is growing and increased sales. So, at Digital Renovators we have an expert team who are ready to give your company the very best online presence with our small business web design solutions.
As you will know from your own experience, most people turn to the internet to find products and services in their local area. This is why your website is the first impression you get to make and you need to make sure it isn’t your last with great website design.
Therefore, getting the right website design for your small business can make the difference between yourself and your competitors and inform how successful your website will be.
Every small business needs an online presence in the form of a website, but it isn’t just about having one, it needs to be designed properly with customers in mind in order to make the difference between visitors and customers. It has been proven that internet users who are looking for a product or service will make a decision based on the company’s website alone in under a second. Therefore, getting the best website design for your brand and its niche should be a top priority for your business.
At Digital Renovators, we have a team of talented and experienced website designers and developers that have many years of experience of working with small businesses. From one man in a van to long-established bigger companies. This experience gives us the knowledge to build the best website for your business, no matter what the size of it is and help you get more customers. Especially since digital marketing has become an incredibly important part of the success of any small business. It all starts with a great website design.
Making a website that is attractive aesthetically is an important part of website design, but you also need to focus on your customer’s experience on your website. We know how to make a website that has a great user experience and focus your website design on converting visitors to your website into customers. This is the key to not only a great looking website but one that starts to generate extra leads for your small business.
From the very first consultation we have with you, we get to know your small business, the products or service you offer and the industry you’re in. This allows us to create a digital marketing plan that is bespoke to your small business and informed by niche specific research to make you stand out from competitors. We will then develop the best design concept for your target customer base and the information you provide will allow us to create a website experience that is best suited to generating leads for your business.
We will not only provide you with a beautiful looking website, but we will make it easy for you to edit if you want to make changes or add content in the future. All our websites are built on the latest version of WordPress which provides all of the tools that you will need to edit web pages, add new web pages and change design elements in your website. This enables you to keep your website content fresh, up-to-date and relevant to your small business as it grows.
We often use drag and drop web page builders that make it easier for you to change the layout of your website whenever you want. Additionally, if there are any changes that you can’t work out how to do or are limited by the themes, we will be happy to make the changes for you from time to time.
Once you have a website built, social media is the perfect way to extend your online reach and drive traffic towards your small business website. We have a team of social media marketing experts in-house that can help you make the most of your social accounts and integrate them into your website. We can also help you set up automation that makes your new blog posts get posted to your social media immediately, meaning less work for you while growing the reach between you and your customers.
The use of social media has become a very prominent part of online marketing and its no wonder since a lot of people spend a large percentage of their time using it. Social media can allow certain businesses to gain a huge amount of leads just from using the right mix of platforms that exponentially increases their exposure to new customers. When we build your small business website, we do all social media integration for you to ensure you can spend your time focusing on other aspects that build your business while knowing they are being taken care of.
The easiest way for a customer to find your small business website is by searching for the products or services you offer through search engines like Google and Bing. Digital Renovators has a team of search engine optimisation (SEO) advisors that can tailor your website to have the right foundations to ensure they can rank highly. From page titles to meta descriptions and keyword optimised copy. This is part of the launch phase of your website and includes adding Google Search Console and Google Analytics to your website so that it can be submitted and crawled properly. This will also allow Google to keep an eye for when you update your website with new content which will inform how well your website ranks for your target keywords.
In addition to our small business website design services, we also offer website management packages which include search engine optimisation for your website that will provide you with insight, advice and website tweaks that will all help towards improving the ranking of your website.
The success of your small business website leans on understanding your products and services target market. We research your industry to help us understand the crucial factors which make a difference in how your target customers respond and the conversion rate of your website. This includes details like your small business location, menus, hours of operation, patron demographics and the niche of your business. Combining all of these elements is the key to creating a positive user experience on your website.
Often, small business owners will try to wow customers with flashy websites and this can work for some industry sectors, but it can easily put off customers and translate poorly to smaller devices like phones and tablets. Great website design is all about creating a journey for your customers to go on that leads them directly to what they are looking for and what you are trying to sell to them. Simple but sophisticated designs are ideal and they can serve both the aesthetic purpose and functional purpose of your website.
There are three key factors that have a lot of influence over your small business website’s success:
While your visitors to your small business website probably know what they are looking, some will need a nudge in the right direction once they actually on your website. Clear call-to-action is essential for anyone who wants to convert website visitors into customers of their small business.
Any respectable and forward-thinking small business shouldn’t be limiting their customers to a brick-and-mortar location anymore. So, incorporating ecommerce capabilities into your website is essential for growing your customer base online. There are also many small businesses that operate solely online and having a good ecommerce system on their website is critical to their brand’s growth.
There’s no point in having a beautiful website if it becomes unusable on any device that isn’t a computer. This is why responsive design and cross-platform compatibility is essential when your website is being designed. Internet users today use many different devices to access it, from computers to tablets and mobile phones. The increasing number of mobile users, means that your website needs to look good on the mobile web as well as on a computer.
Digital Renovators can help you to create the ideal website for your small business. We have nearly a decade of experience in website design and our clients that trust us to deliver what we promise have not been disappointed yet. We promise to help you create a website that is not only great to look at but also meets the user experience needs of your customers. The goals of your small business are also our goals and we will do everything we can to help you to accomplish them with your new website. We have experience in working with any kind of website you can think of, from simple five-page websites to large ecommerce stores with hundreds of products. We will do everything we can to make navigating the scary digital marketing world as hassle-free and dun as possible for you.
If you have ideas that you would like to bring to life, then we would be happy to help make them into a reality. Whether you are a doctor, lawyer, restaurant, bookstore or any other small business, we can help you to establish and grow your online presence.
Call us today on 01422 646868 or email us at [email protected] your FREE consultation and begin your journey to a better online presence today!